U By Emaar offers exclusive and elevated benefits for each of our membership tiers. Benefits include U By Emaar member rates when you book directly with our hotels. You also start with a 10% discount when you dine at our restaurants.


U By Emaar brings together diverse brands within the Emaar portfolio that elevate the overall quality of your life. Your U By Emaar Card unlocks a world of exemplary opportunities to enjoy life, allowing you to earn valuable Upoints, which can be used to redeem against stay, dining, or leisure experiences:


  • Earn 1 Upoint for every AED 1 you spend on eligible stays at our participating hotels
  • Earn 1 Upoint for every AED 1 you spend on dining at over 30 participating restaurants
  • Earn 1 Upoint for every AED 2 you spend at our participating entertainment venues

There is no end to the experiences you can enjoy with your Upoints. Whether you wish to treat friends to a night out, see the latest blockbuster movie, or spend quality time with the family on a vacation, its your choice! Plus, choose how you want to pay, with Upoints or Upoints + Cash.


Our specially curated offers make both the earning and redemption of Upoints truly rewarding!


Visit UByEmaar.com to see a full list of benefits, offers and participating venues.

Not a member yet? Joining is easy and quick at any of our participating venues or on



Terms and Conditions apply.